Unveiling the Journey Behind Duck Buck Co.
Duck Buck Co.
Duck Buck Co. is more than just a clothing line—it’s a reflection of Walker Hayes’ personal style and his vision for clothing that’s as versatile, comfortable, and hardworking as the people who wear it. Born from Walker’s life as a country music artist, family man, and everyday guy, Duck Buck Co. blends the worlds of athleisure and casual wear to create pieces that look great, feel amazing and can keep up with the hustle of daily life.
Walker's Journey Into Fashion
Walker’s journey into fashion has been anything but typical. As he shares, “I’m not your typical, you know, fashion guy. Fashion has always kind of made me uncomfortable.” It wasn’t until his career took off that he realized how important style could be—whether on stage, at red carpet events, or in everyday life.
A Vision for Versatile Clothing
One thing Walker knew for sure when creating Duck Buck Co. was that he wanted clothing that would work just as hard as he does. “I always desire versatile clothing. Clothing that looks good and makes me feel good,” he explains. “Clothes that make me look in the mirror and go, ‘Ah, I think I look cool.’” For Walker, it was about finding pieces that could easily transition from one activity to another—clothes that could go from a quick workout to a date night, from a backyard hangout with the kids to a writer’s round with fellow musicians.
Comfort Is Key
That’s where athleisure came in. “I lean towards the athleisure type of clothing because, hey, what if a pickup game of basketball breaks out, or I need to do some squats?” Walker laughs. “It’s important for me to be able to do those things in the same clothes—and then wear those same clothes to go on a date or hang with my family.”
Comfort has always been key for Walker, and with Duck Buck Co., comfort is built into every piece. “These fabrics are so comfortable,” he says. “I think it’s awesome when you can leave the house and feel like you’re wearing PJs but still look awesome and feel awesome. And that’s kind of what these materials do. I love these fabrics. I love the colors. They’re so soft, so comfortable. I’m just pumped about it.”
The Duck Buck Logo: From Doodle to Icon
When it came to the logo, Walker’s creative process was as organic as the brand itself. The iconic Duck Buck logo was born from a spontaneous doodle during the NFT craze while Walker was working on his album Country Stuff. “In the beginning of the song ‘Country Stuff,’ it says, ‘I like shooting ducks and bucks.’ So I just doodled a duck with antlers, and it just stuck,” he recalls. His family and his team loved it, and before long, the Duck Buck logo had evolved into the symbol of his brand.
Duck Buck Co. Today
Today, Duck Buck Co. is a celebration of Walker Hayes’ personal taste, his love for family, and his passion for creating authentic and practical clothing for everyday life. Whether you’re working out, hanging out, or heading out, Duck Buck Co. has something for everyone. The brand invites you to live comfortably, look great, and embrace the versatility that makes each day easier and much more stylish.
Walker is excited to share Duck Buck Co. with the world. “I’m just pumped,” he says. And now, with his logo and clothing line, he’s giving others the chance to feel just as great in what they wear.